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Every Message Matters<span>.</span>

Every Message Matters.

communications that engage, inspire and deliver

About Jones.

Jones Communications is a boutique consulting firm focused on providing innovative and integrated communications to businesses. Whether you want to grow your business through enhanced branding, effect bold, transformational change, or protect your reputation from risk, we offer solutions that are tailored to meet your unique business needs and deliver meaningful results.

We have sat at the table facing many situations similar to the complex challenges you face.  This hands-on experience enables us to provide the advice you need with an approach and plan to deliver exceptional outcomes to meet your business objectives.  We do this by:

  • providing strategic counsel and advising management on brand positioning, public relations and reputation management
  • driving bold change through employee, customer and influencer engagement campaigns as well as transparency initiatives

Our experience includes consumer packaged goods, manufacturing, food, retail, professional services, financial services, and travel/tourism.

Our promise is to make every message matter.  We will do this by translating your business strategy into practical solutions and a compelling narrative that will engage your audiences, inspire people to act and deliver meaningful outcomes!

JEANETTE JONES

PRINCIPAL

Having worked on both corporate and agency sides, Jeanette understands the complex dynamics of business today and gets to the heart of a situation quickly, developing strategies that resonate and have impact.

As an expert communications consultant who has worked with leading brands for more than two decades, Jeanette has a proven talent for translating business strategies into practical and innovative solutions that deliver results. She can bring her fresh perspective, resourcefulness, and highly collaborative approach to solving your business challenges.

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What Jones can do for you.

We work directly with members of your leadership team to provide bandwidth to support your communications department or agency. Our promise is to meet your needs and make a meaningful contribution from the get-go.

Strategic Brand Building

Developing integrated communication strategies to advance your brand strategy in ways that will engage your audiences, inspire people to act and deliver meaningful outcomes for your company.

Leaders invest significant time and resources in developing business strategies yet often overlook the value of communicating the plan to employees and other stakeholders who have a critical role in bringing the vision to life. We have a proven track record for developing communication strategies that enhance brands using public relations, influencer engagement, branded content, events and sponsorships to support organizational efforts to grow the business.

Corporate Communications

Developing communications that foster deep understanding and keep everyone, internally and externally, on the same page during times of transformational change.

Rallying and maintaining engagement is essential during times of change, especially when many have difficulty embracing it. We’ve been instrumental in successfully engaging employees and other stakeholders through many kinds of change – restructuring, business transformations, mergers and acquisitions, facility closures, leadership transitions – minimizing the day-to-day impact and disruption to business.

Reputation Management

Preparing your business and providing sound strategic counsel to protect your corporate or brand reputation when faced with a demanding or sensitive situation.

We have counseled leaders on some of the highest profile crisis and brand reputation issues, including the Maple Leaf Foods Listeriosis crisis. Our industry expertise in issues management spans consumer packaged goods, food manufacturing, and retail.

  • Jeanette Jones is a stellar communications strategist and one of the very best people to partner with when the stakes are high. As my client at McDonald’s Canada for four years she directed agency strategy to create award-winning campaigns that launched new platforms for McCafé in Canada and an enterprise communications plan to reinvigorate McDonald’s restaurant experience. Jeanette is a true partner -- smart, hard-working and passionate – who creates a win-win environment with her teams and works shoulder to shoulder with everyone to achieve success. She excels at defining C-Suite platforms and communications strategies and is a trusted advisor when issues arise. Earlier in her career, Jeanette was a key player in helping Maple Leaf Foods successfully manage its listeriosis crisis in 2008 which has become one the greatest crisis management case studies in the industry. A top professional and a great person.

    - Greg Power

  • It was my pleasure to work with Jeanette Jones on a number of high-profile brand building initiatives. I always found Jeanette to be a positive, insightful and collaborative partner. She was an invaluable member of many cross-functional projects in which she exhibited impeccable judgement, critical thinking and problem solving abilities. She would be a valuable asset to any team or organization.

    - Hope Bagozzi

  • An outstanding McDonald’s brand advocate and protector, Jeanette Jones brings a fresh perspective, a high level of resourcefulness and an extremely collaborative approach to solving complicated business challenges. She tackles her work with passion, integrity and an unwavering commitment to achieving results. Jeanette is well regarded for developing strategic and innovative solutions in both traditional and social media channels and she is a seasoned issues and crisis management expert – someone you definitely want on your team in challenging times!

    - Richard Ellis

  • I’ve twice had the privilege of having Jeanette as my client and its no coincidence that they have been some of the most rewarding projects in my career. She is a dedicated, thoughtful whip-smart and highly collaborative expert in her field. Jeanette has a passion for brands and branding – in building them, protecting them and in giving them meaning through the actions they take. Aside from Jeanette’s expertise in branding and communications, what really sets her apart is an incredible ability to drive change throughout the organisations she’s worked at. I would always relish the opportunity to work with Jeanette again.

    - Ed Lee

  • Jeanette is an exceptional communicator whose strategic skills and brand expertise achieved outstanding results during her years of leadership at McDonald’s.   I trusted Jeanette with my most beloved brand and charity – Ronald McDonald House Charities Canada – during a period of great growth and transformation.  Jeanette demonstrated herself to be an impactful brand ambassador and a caring champion, able to operate at the highest executive levels of the organization, delivering unprecedented results during her tenure.  A true team player, Jeanette is a smart and passionate individual whose strengths and business insights drive the results every brand is looking for.

    - George A. Cohon

Intrigued? Let’s talk.

We’d love to explore how we can develop strategies that engage, inspire and deliver meaningful results for your business. Send us an email or give us a call to get the conversation started.

Ph: (416) 358-9660